Real Estate Niche Marketing
Home buyers and sellers will do all the research when
buying or selling a home. But they would rather get the help of real estate
agents to sell or buy their homes. They want to work with an agent they can
trust who already knows all that information as a neighborhood expert.
A local real estate expert not only lives in a
neighborhood, he/she is immersed in the daily real estate activities in the
area. Knowing and area enable a local real estate agent to know the correct
price, and provide a buyer or seller the answers to all questions that pop up
during the process.
"No one knows a local area better than an experienced local real
estate agent."
Paying the right price on a home is critical. The only reliable pricing information is on the MLS, which only members of the local real estate board have access.
Consumers don’t want to find and analyze all that data
Home buyers and sellers today can easily access real estate information on the internet. They are well informed on the market sentiment and follow the market trend, whether the market is trending up, down or in balance. When coming to interpreting the local market, and in particular a home they are interested, they rely on real estate agents who have the local housing market knowledge and expertise. It is one of the few remaining competitive advantages real estate agents have.
Plus, there are things a local real estate agent knows from experience - information that is not readily available on the Internet. For example, a local expert would know why a particular neighborhood is more desirable than another neighborhood even though the 2 neighborhoods appear to be very similar. Or the expert would know why some neighborhoods may not be good investments because of increasing crime rates, declining school performance, home values or popularity.
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